Launching June 24th ‘The Co-Worker Game’ will allow players to experience working in IKEA’s virtual universe. Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available. Applications for paid roles in ‘The Co-worker Game’ are open from today until Sunday, 16th June.
Ten players will get about $17 per hour to serve up virtual meatballs and more.
LMG had a big discussion on the thing as well:
I Wanna Work at the Roblox Ikea (youtube.com)
I was confused at their decision to use Roblox, i dont expect them to target an audience under 16
But the official audience age is quite a bit higher than I expected. The age of the platform and the persistent user-base might have helped with this
Geh, that is surprising. I also see Roblox as a kids platform. But I think technically it is actually quite powerful, so that might have also driven the choice.
